Description
Three color 9 1/2″ x 12 1/2″ ad for their Tooth Paste with Gardol. The ad has a larger than life picture of a tube of Colgate from the side and a headline that asks you to “Do something about cavities now. Get Colgate – The Big One”. It then mentions that Colgate with Gardol was clinically compared with the well-known fluoride brand. Verdict: Colgate unsurpassed in reducing new cavities.”
Source: July 17 & August 14, 1964 Life magazine.
