Description
Three color 9 3/4″ x 13″ ad that advertises Colgate toothpaste and how it reduces cavities. There is a small picture at the top of the ad showing three children smiling and then the words start. “You’d do anything to help them fight cavities. Would you change their toothpaste if you knew this? Of all the toothpastes you can get, only Colgate’s remarkable clinical record includes a direct comparison with the well-known fluoride brand. Published research confirms: Colgate a leader in reducing new cavities!. And it tastes best. Freshens breath, too. What toothpaste is in your home right now? Shouldn’t it be Colgate“. At the end of the ad is a tube of Colgate, looking very plain, with the cap removed, waiting for that call to duty.
Source: February 2, 1964 Life magazine & April 7, 1964 Look magazine.
