Description
Three color 9 1/2″ x 12 1/2″ ad for their Dental Cream with Gardol. The ad has the headline that asks the question “What’s New in Colgate Dental Cream that’s Missing-Missing-Missing in every other leading toothpaste?” The ad has several drawings, one of which has a father telling his son, “It’s Gardol”. It also talks about being Safe, having an Invisible, protective shield and helping to stop Bad Breath.
Source: July 30, 1956 Life magazine.
