Description
Full color 9 1/2″ x 13 1/2″ ad for the Borne Blonde products, the Hair Lightening Kit and the Lotion Toner. The ad contains a very large picture that looks into the seductive eyes of an attractive blonde with the words “Blonding simplified” written across her forehead. This ad announces the new Complete Kit of this product and claims that it “Lifts out dark color faster than anything even Clairol has ever made”. The text claims that now Blonding has become a two-step process, first using the Lightener to “Lift the dark color out” and then choosing one of the “12 pale, shimmery shades of Born Blonde“ and shampoo it into your hair.
Source: December 23, 1966 Life magazine.
