Description
Black and white 9 1/2″ x 13″ ad for their two types of Shaving Cream. The headline is confusing as it asks “Have you tried the Shaving Cream guaranteed Not to make shaving a pleasure?“. The text tries to throw some logic on this claim by stating that shaving is not pleasant so why ever say that it will be. There is a drawing of a smiling man who looks unsettlingly like Rodney Dangerfield over a picture of the regular Shaving Cream while the caption whispers to the ladies to try some of their husband’s Listerine Shaving Cream as a shampoo. The ad lists a price of 35 cents for a tube that “lasts and L-A-S-T-S month after m_o_n_t_h after m__o__n__t__h”. At the bottom of the ad we see a tube of their Brushless Shaving Cream with a price tag of 25 cents.
Source: May 22, 1944 Life magazine.
