Description
Black and white 9 1/2″ x 13 1/2″ ad for the 1-Minute Mask treatment with their Vanishing Cream. There are two pictures of a Mrs. John A. Roosevelt as she readies herself for attending a Hollywood premier. The headline has her saying “Before I go out – always a 1-Minute Mask!” and the text includes a three-step lesson in this procedure. The ad identifies her as the “lovely wife of the youngest son of America’s best-known family” and attributes some of the beauty that has “charmed West-Coast society” to her usage of this product in the manner mentioned.
Source: September 1947 McCall’s.
