Description
Black and white 9 1/2″ x 13 1/2″ ad for their new bra, the Double Dare. There is a somewhat dimly lit erotic picture showing a woman who has pulled down the zipper on the front of her dress and has pulled the dress off of her right shoulder. The available lighting is directed toward her Double Dare bra and the headline asks “When a chic woman undresses, what do you see?”. The text talks about how different the focus of fashion has become especially when it comes to the bosom. In the past it was minimized or hidden and now cleavage and scooped out necklines must be ably presented. The types of material used is mentioned along with the choice of colors and a price of $6.00.
Source: April 2, 1965 Life magazine.
