Description
Full color 8″ x 11″ ad that explains that this company is, despite wartime restrictions, still managing to make dresses that are stylish and built with quality while, at the same time, making an unknown number of Parachutes that have helped to save an untold number of lives of American aviators. The headline calls them “Dependable! on the war front – on the home front” and says they manufacturer “Parachutes for our ‘Soldiers of the Sky'” and “Dresses for our ‘Soldiers of the Home'”. The top part of the ad talks about the Parachutes and the importance of quality which needs to built into one of these with the number and destination being considered “military secrets”. The bottom part of the ad talks about the dresses that are available in somewhat of a limited quantity with the same process of being sold by Home Service Representatives. They speak of how this is a more sensible method what with the gas rationing that had to be in effect throughout the war. The claim the prices have never been inflated still being in the $3.98 to $14.98 range.
Source: September 1943 Good Housekeeping.
