Description
Black and white 10″ x 13″ ad with another example of how these items will work through almost anything. This ad has a story of a lighter that was recovered from the belly of a fish and still worked. The ad shows six lighters with descriptions and prices. First there is one of the five popular sports design Lossproof models available for $5.00. After that we see the Zippo Slim-Lighter for $4.75, the Regular Zippo for $3.50, a Gold-Filled Zippo for $20.00, an Engine-Turned Zippo for $5.75 and a Ribbon design Zippo Slim-Lighter for $6.00.
Source: October 3, 1960 & April 20, 1962 Life magazine.
