Description
Black and white 9 1/2″ x 13 1/2″ ad that first calls attention to their renown reliability before showing the new models. The big picture shows a male hand holding a lit Zippo and the headline claims that “This Zippo lighter was shot down over Italy in 1943. It still works today.” At the bottom of the page are twelve different lighters varying in price from $3.50 to $175. Starting with the least expensive is the Regular followed by the Golfer. Nest we see the Slim-Lighter, The Regular Sports Series and the Engine-Turned Regular lighter. The second row starts with the Crisscross Slim Lighter. the Ribbon Design and the Sterling Silver Regular Design. These are followed by the Sterling Silver Slim Lighter, the 10K gold-filled rope case, the 14K solid gold Slim before getting to the 14K solid gold Engine-turned design.
Source: November 13, 1964 Life magazine.
