Description
Black and white 9 1/2″ x 13″ ad that wants you to “Give a gift that works”. There are eight Zippo lighters shown in this, the least expensive to the most. The first is the British finish Chrome Zippo priced at $3.50. The next is the Colorful Zippo Sportsman priced at $4.75. Then we have the High polish Slim Zippo that is priced for $4.75. And then, the last of the top row, we have the Ribbon Design Slim Zippo for $6.00. The first of the second row is the Crisscross Slim Zippo also priced at $6.00. Now they start getting more expensive. The next one is a Sterling Silver Zippo for $17.00. Then we have the Rope Design Gold-filled Zippo for $20.00. And last we have the Solid 14k Gold Zippo for the extreme price of $175.00. At the bottom of the page are the words you wanted to hear. “If any Zippo lighter ever fails to work, we’ll fix it free”.
Source: June 10, 1966 Life magazine.