Description
Black and white 9 1/2″ x 14″ ad for the Lossproof Zippo. The ad has a large picture of one of these lighters showing the retractable lanyard that prevents it from ever being lost. The headline suggests to “Give your Dad the Zippo Sports Lighter he can’t lose – it will still be working when he’s a great-grandfather, or we’ll fix it free”. Shown at the bottom of the ad are the New Zippo Slim Lighter ($4.75), the De Luxe Zippo ($4.75), the Gold Filled Zippo ($20.00), the Engine-turned Zippo ($5.75) and the New Zippo Slim Lighter with the Ribbon design ($6.00). The regular Lossproof Zippo lighter cost $4.00 and a Lossproof Zippo with one of five sports designs cost $5.00. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 8, 1959 Life magazine.
