Description
Black and white 9 1/2″ x 13 1/2″ ad that shows a man holding a lit Zippo and the ad headline says that “This Zippo went to the Indianapolis Race of 138. It still works today”. The description says that “E. C. (Gene) Trimpe and his Zippo were at Indianapolis when Floyd Roberts won the 500-mile classic in 4 hrs. 15 min.” They remind you, in the ad, that if any Zippo ever fails to work, we’ll fix it free. They show, at the bottom of the page, these lighters. There is the Brush Chrome for $3.50, the Polished Chrome for $4.75, the Stirling Silver for $17.00, the 14K Solid Gold for $140.00 and the Crisscross Design for $6.00.
Source: April 26, 1963 Life magazine.
