Description
Black and white 9 1/2″ x 14″ ad that shows another example of their Reliability before displaying< six of the newer models. Pictured is a male hand holding up a lit Zippo as the headline explains that “This Zippo crash-landed at Bougainville in 1944. It still works today.” The lighters displayed at the bottom of the page are a Gold-Filled for $20.00, a Brush Chrome for $3.50, a 14K Gold for $175.00, a Slim 14L Gold for $150.00, a Polished Chrome for $4.75 and a Diagonal Design for $6.00.
Source: October 9, 1962 Life magazine.
