Description
Black and white 9 3/4″ x 14″ ad that touts just how reliable the Zippo Lighters actually are. This ad has a picture of a man holding up a Zippo lighter, one that has the flame adjusted to a very high setting, against a black background and the caption under the photo says that “Nobody has ever paid us one cent to fix a Zippo. The Zippo guarantee applies no matter how old the lighter is or what its condition”. The headline under this states that “If a Zippo lighter ever fails to work, we’ll fix it free!”. At the bottom of the ad it shows six different lighters and has the prices there for all to see. We have the Engine-turned Zippo, the Zippo Slim Lighter, the De Luxe Zippo, the Gold-filled Zippo, the Regular Zippo and the Zippo Slim-Lighter. The cheapest lighter shown was $3.50 and the most expensive one, the Gold-filled one, was $20.00.
Source: March 14, 1960 Life magazine.
