Description
Black and white 9 1/2″ x 14″ ad that introduces the Zenith Zenette, all-transistor radio, Model Royal 100. Pictured in this ad is a smiling lady holding up her Zenith for the world to see. The ad headline says that “Zenith announces a new era in performance and tone in a smaller, compact pocket radio”. Below this is the headline for the ad, “Never before tone so big from a radio so small”. The ad then says that “Here’s why the all-new Zenette is the world’s finest performing pocket radio of its size: BIGGEST SPEAKER ever in a radio so small. Special speaker design produces a richer, fuller tone at all volume levels. Zenith’s own Wavemagnet antenna receives signals strong and clear”. The ad goes on and gives a bigger picture on why this radio was so good.
Source: March 14, 1960 Life magazine.
