Description
Full color 10″ x 13 1/2″ ad for this Imperial Size cigarette. The ad shows a picture of a lit cigarette on top of an opened pack and they have it displayed in such a way that it seems to be bigger than the pack. They describe it as being “u-nique’ “1. Single; sole 2. Being without a like or equal: single in kind or excellence : unequalled : matchless”. Later in the ad they say that “Matchless is no way to be when a York is in the offing. All that unfiltered pleasure, all that light smooth taste waiting around…for a match. Seriously, York is unique. It has a slightly longer (perceptibly so) length that provides a smoother and lighter taste. Could it be because that added length travels the smoke that much further? Is that why a York somehow tastes mellower than any other unfiltered cigarette?”.
Source: August 27, 1963 Look magazine.
