Description
Black and white 7 1/2″ x 10 1/2″ ad for the quality and performance of their Fishing Tackle. The ad has a picture of a man, referred to as Holy Buffalo, straining with the rod and reel in his hands. The ad headline explains to us that “Holy Buffalo likes a reel with muscle”. The ad text talks about their Stream and Lake Reels and some of the features that make it as impressive as it is. The ad also mentions that Holy Buffalo is prejudiced toward Wright & McGill since he works at the plant in South Dakota that makes the Eagle Claw Snelled Hooks.
Source: June 1962 Field & Stream.
