Description
Full color 7 1/2″ x 10 1/2″ ad for their Light Cigarettes. The ad has a picture of three hardy men walking toward the camera on the flat top of a mountain that is surrounded by other mesas. They are all hauling gear like they have just climbed up the steep cliff but they are walking past a parked helicopter as the headline identifies “Winston. America’s Best. Excellence. The best live up to it.”
Source: August 25, 1986 Sports Illustrated.