Description
Full color 7 1/2″ x 10 1/2″ ad for their King’s Ransom and House of Lords brands of Scotch Whisky. Over a drawing of a ship steaming across the ocean the headline asks the question “How much King’s Ransom is lost at sea?”. The text gives an abridged history of some of the shipping methods used in the history of the distilling of this product and talks about a few of the many shipwrecks that dampened the profits of this company. It is an interesting read and indicates that enough of the King’s Ransom product is still shipped by boat that they are able to legally claim that it has traveled by boat. The House of Lords, on the other hand, does not qualify as being seaworthy and is only aged for eight years as opposed to twelve.
Source: May 20, 1974 Newsweek.
