Description
Full color 9 1/2″ x 13 1/2″ ad that is a three-picture script for their White Rock Sparkling Water. The headline starts out with “Well! What are you two up to?” Mr. B says “Why…er, you see, dear – we were just fixing drinks”. The person that he was talking to, Psyche, responds “Oh, don’t worry about me, madam. I’m just a symbol – of White Rock Sparkling Water. You’ve seen me in the ads, and on the bottle, surely. My name is Psyche”. Mrs. B, somewhat befuddled by the fact that her husband is talking to a woman who has a thin white blanket wrapped around her waist and a pair of little wings, says “Maybe so and maybe not. Meanwhile people are dying of thirst inside”. To this, Psyche responds “Everything’s under control. We’re using White Rock. It’s mineral tang makes drinks taste out of this world tonight. And its alkaline effect puts you on top of the world tomorrow”. The third picture is happening the next day when they are sitting down for breakfast. Mr. B says “Well, let’s thank Psyche for the best drinks – and best morning after we’ve ever had…shall we let her stay on, dear?” Mrs. B responds “By all means, she can stay on – on the label of the White Rock I’m going to buy this morning”.
Source: February 24, 1947 Life magazine.
