Description
Full color 9 1/2″ x 13″ ad for their Sparkling Mineral Water. There is a smaller picture of Psyche, the barely clothed and carefully arranged trademark fairy, in her standard pose kneeling on the rock labeled White Rock looking into the still waters. There is also a larger picture of her flying, or fluttering, whichever she does, while holding about seven bottles of White Rock to her naked chest in a covering-kind of way. She is looking at the readers and saying that “I see to it that you enjoy your highballs tonight and feel fit for your work tomorrow” and the headline explains that “The protective, natural mineral salts in White Rock combat acidity…make you feel better tomorrow.” This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: October 27, 1941 Life magazine.
