Description
Full color 7 1/2″ x 10 3/4″ ad with advice like what Mother would give. The headline warns to “Never go to a bachelor’s pad alone” and shows a modern apartment done in white with assorted flowers and three beautiful and modern women milling around a table that holds a partially full bottle of White Horse and several glasses that have been busy. The text explains that this advice is intended for the male who is going to an apartment that has any number of unattached women living there. It says that walking in empty-handed is a sure way to receive a cold-shoulder but have a bottle of White Horse in your hand and you become a “Good Guy”. It explains that, just like we learned in the westerns, “The Good Guys are always on the White Horse“.
Source: October 1967 Playboy.
