Description
Full color 9 3/4″ x 13 1/2″ ad that is for Western Electric. This is a very unusual ad, showing a die for creating the phone receivers and then having four different color phones right after it. The headline says this is a “Shining example for millions of telephones to follow”. It then says that “The gleaming object below is one of the finest examples of the toolmaker’s art. It’s a steel alloy master die which serves as a pattern from which millions of identical Bell telephone handsets are made every year. Making this die called for painstaking craftsmanship by Western Electric master toolmakers, machinists and engineers. It is as precision perfect as the minds and hands of modern man can make it. And it is a symbol of Western Electric’s contribution to your Bell telephone service. It’s Western Electric’s job – it has been for 80 years – to provide the Bell Telephone companies with dependable communication products designed and manufactured to common standards of quality and compatibility. These common standards, together with the volume required by the Bell Telephone companies, permit economies in manufacture, operation and maintenance that could not be achieved in any other way. They contribute not only to the economy of telephone service – and consequently to its growth – but to its quality, too. As members of the Bell System, the Western Electric people who make telephone equipment and the Bell Telephone company people who operate it share alike in responsibility for ever-better service. Good telephone service depends on good telephone products”.
Source: October 19, 1962 Life magazine.
