Description
Black and white 9″ x 14 1/2″ ad for their Wesson-Snowdrift Oil designed for salads and cooking. This ad introduced a contest that offered “$150.00 in Cash Prizes for Recipes explaining Best Uses of” this product. The text explains that “Every housekeeper has at least one problem three times a day – breakfast, lunch and supper”. It goes on to say that “The object of this advertisement is to bring to the attention of the housekeeper a decidedly valuable pure food article” and they wanted a chance to “interchange” the ideas of different people. The $150.00 cash prize was explained as being Best Recipe, $75.00 in cash; Second Best Recipe, $50.00 in cash and Third Best Recipe, $25.00 in cash. A boldly printed slogan in this ad states “Remember: Perfect for Salads – Cheaper than Butter – More Wholesome than Lard”.
Source: July 1911 Ladies Home Journal.
