Description
Black and white 9 1/2″ x 13 1/2″ ad for The Riddle Girdle. There is a picture of a lady smoothly encased in this product and the headline states that “Here is the first girdle to get rid of those lumpy, tell-tale panels – but keep the power. Where does it get the power without panels? That is The Riddle by Warner’s“. The text asks you to look at the innocent-looking flowers on the garment and claims that they are set in with a secret process and are responsible for the power without panels. It talks about how smooth it will be on your body and the price goes from $8.95 to $10.95.
Source: September 18, 1964 Life magazine.
