Description
Three color 9 3/4″ x 13 1/2″ ad for Wadsworth Watches and they say that “The watch that couldn’t happen–HAS”. There are twelve watches illustrated in this ad: there is the Victoria watch for $19.95, the Ames watch for $27.50, the Virginia watch for $27.50, the Beaumont watch for $32.50, the Wayne watch for $24.95, the Elizabeth watch for $33.75, the Hartford watch for $29.75, the Fayette watch for $25.95, the Lynn watch for $29.75, the Dayton watch for $24.95, the Beverley watch for $32.50 and the Alton watch for $33.75. The text says that “It can’t be done! That’s what my friends said when I spoke of my plans for Wadsworth Watches. But – Just wait until you hold a Wadsworth in your hand. You’ll see a watch beautifully and smartly styled for the years ahead. Wadsworth cases are created by the same craftsmen who design cases for some of America’s finest watches! You’ll hold a watch with a jeweled-lever movement made by the same men who make movements for some of the most expensive watches in the world. Yet – you can own a Wadsworth for as little as $19.95. Yes, we’ve really done it! Now anybody who can afford a watch can own a good one!. Visit your jeweler – see them all! Let your jeweler show you his full selection of dress, sport and automatic models. When you hear his enthusiasm, you’ll know why I have put my personal guarantee behind every Wadsworth Watch. Then, I am confident you will want to own a Wadsworth“. This message was signed by Arthur W. Wadsworth.
Source: October 20, 1952 Life magazine.
