Description
VW Squareback – Black and white 10″ x 13″ ad has an overhead shot of three cars parallel parked in a row with a dark VW Squareback Sedan being the one in the middle. Below this is another photo from the rear with the back gate open so you can see just how much luggage and assorted items this vehicle can actually hold. The ad headline under the three cars parked together begins “One of the world’s smallest sedans” and after displaying how much the VW Squareback Sedan can hold, finishes with “is the world’s largest sedan”. The text talks about the VW Squareback having “one and a half times as much luggage space as the largest domestic sedan” but, as the picture reminds you, “you don’t need a whole lot of space to put the Squareback into”.
Source: October 31, 1969 Life magazine.
