Description
Volkswagen Squareback Sedan – Black and white 9 1/2″ x 13″ ad that discusses the difficulty they had deciding what to call this vehicle. Over a picture of this car, taken from behind, that shows the back gate opened to reveal the amount of room available inside is the headline “It would be less than honest to call it a station wagon”. The text talks about their Bus being called a Station Wagon and it has much more hauling capacity than this car does so calling this a Station Wagon is out, even though it looks like one. It is hard to imagine how many meetings and sleepless nights it took for someone to finally, in frustration, look at it’s shape and shout out, Squareback Sedan. It mentions the price of $2,295 about a quarter of the way into the text and spends the rest of the ad telling us what we get for that low, low price.
Source: November 19, 1965 Life magazine.
