Description
Volkswagen Squareback Sedan – Black and white 10″ x 13″ ad with a picture of a Volkswagen Squareback Sedan parked on a rustic driveway with the back end open to expose the fact that it is filled with an assortment of hard-to-carry items. The headline wonders, as many others must have, “Then how come we call it a sedan?” The text explains that although it has a sedan-like length and a sedan-like seating capacity, it also has “a rear end usually reserved for station wagons”. It mentions the storage capacity of the rear area, reminds you of the “605 cu. ft., trunk in front”, and decides that “chances are you’ll have all the carrying space you’ll ever need”.
Source: August 16, 1968 Life magazine.