Description
VW Squareback Sedan – Black and white two-page 18″ x 13″ ad that explains the difference between the VW Bus (Station Wagon) and the VW Squareback Sedan (Station Wagon). The page on the left shows a view of a VW Bus with the headline stating that “If this is a Station Wagon” and the top half of the right page shows a VW Squareback Sedan with the headline reasoning that “this must be something else”. The text compares the two dealing with what they have and what they can do. It compares the people each can carry and the amount of cargo with the Squareback Sedan losing out to the VW Bus. It then goes to the engine with the Squareback Sedan having the more powerful engine and also having disc brakes too. It ends by stating that “The Squareback is just the car for people who want a Volkswagen with some extra room, extra power and nothing more”.
Source: November 12, 1965 Life magazine.
