Description
VW Bus – Black and white 9 1/2″ x 13 1/2″ ad that has made the assumption that you are going to buy a Volkswagen, you just need to decide which one. The picture shows the front ends of a VW Bug and a VW Bus parked next to each other and the headline urges you to “Think tall”. The text begins to give us information to help the decision easier. We are told that the Bus is only nine inches longer that the VW Sedan yet it manages to hold more than the biggest conventional wagon. Volkswagen pondered over how to make a small vehicle able to hold more “stuff” and decided that the answer was to make it “tall”. It gives some examples of things that will fit into a VW Bus that would not even be considered fitting into a regular wagon. Things like an upright piano or a horse fifteen hands high. They also want you to think back to a time when you were at the shopping mall watching a large car circling and circling trying to find a parking spot large enough for it to fit. Problems like this will no longer have to be dealt with if you “Think tall”.
Source: May 26, 1961 Life magazine & June 1961 Holiday.
