Description
VW Bus – Full color 9 1/2″ x 13″ ad that was kind of a “Two-for-one” ad for them. There is a large picture of a Red and White VW Bus parked with the side doors open and the overhead door rolled back and the headline calls attention to the fact that “We also make a funny-looking car”. The text talks about both of them mentioning what they can carry in the way of people and luggage then switches to the similarities. It mentions the air-cooled rear engines, the lack of water and that the Wagon is only 9 inches longer than the Bug. It also teases with the lack of visual changes saying that “Both defy obsolescence. Nobody knows what year VW you drive. Except you.” It admits that the VW Bug is becoming well-known but that the Wagon, at least at this point, “is still good for a few chuckles”.
Source: June 9, 1961 Life magazine & July 1961 Holiday.
