Description
VW Bus – Full color 9 1/2″ x 13 1/2″ ad has a small photo of a Red and White Bus and a headline that asks “What do other station wagons have that a Volkswagen doesn’t”. The ad text answers this trick question by giving you Six responses; 1. A snazzy looking body, 2. An engine in the front, 3. A drive shaft, 4. A radiator, a water pump and hoses, 5. A frame or, the actual answer, 6. All of the above. The answer, of course, is #6 and the text all of the way through explains why all of the responses may sound nice but they are really not to be desired.
Source: July 22, 1966 Life magazine.