Description
VW Bus – Black and white 9 1/2″ x 13″ ad that reminds us that, in spite of the way the VW Bus looks, it is the result of “Progress”. There are three vehicles in this picture that show the evolution of this kind of vehicle. The first shows a ‘station wagon’ from 1920 and gives information for the number of people held, number of windows, the sound that the horn made and the wheelbase to indicate how large of a parking spot it would require. Next there is a picture of an American station wagon of the 60’s and says that it will hold “only half the people and half the load of the old-timer”. It adds, tongue-in-cheek, that “They should’ve quit while they were ahead”. Saving the best for last, it has a picture of the VW Bus and brags that the capacities are back up to the level of the 1920 wagon and asks the question, “Where do you go from here?”.
Source: April 2, 1965 Life magazine.