Description
VW Bus – Full color 9 1/2″ x 12 1/2″ ad that tries to put the image of the VW Bus into its proper place in society. The ad has a photo of two cars stopped next to each other at a traffic light in a residential section. There is an older couple in a station wagon on the left looking over, and up, at the Red VW Bus stopped next to them while the occupants of the Bus stare straight ahead. The ad headline asks the question “When they’re looking up to you, are they really looking down at you?”. The text refers to the station wagon as being known as a “status symbol” and the VW Bus as being known as a “mistake”. It compares a few of the features and concludes that “If you’re looking for something to show how big you are, then we suggest you get yourself a status symbol. But if you’re looking for something that’s just plain big, then maybe it wasn’t us who made the mistake after all.”
Source: May 7, 1971 Life magazine.
