Description
VW Bug – Black and white 10″ x 13″ ad. This is an ad that came out at the beginning of the 1970 model year. The photo shows eight different 1966 cars with the price they are selling for now. The ad headline states “After 3 years, the car that cost the least costs the most”. It is an attempt to illustrate how well the VW Bug keeps it’s value.
Source: September 19, 1969 Life magazine.