Description
VW Bug – Black and white 10″ x 13″ ad that promises that VW Bugs will always be simple looking cars. The picture in the ad shows a two toned Bug with custom stripes and the headline simply says “Never”. The text states that “We’d no sooner make an over-chromed two-toned Volkswagen than we’d change the classic beetle shape”. It talks about some of the changes made for 1961 and vows that “Everything on the VW happens for a reason, nothing is for show”.
Source: September 29, 1961 Life magazine.