Description
VW Bug – Black and white 9 1/2″ x 13″ ad for the fact that Volkswagen Bugs do not change much from year to year, they just get better. The ad has a picture of a 1960 VW Beetle, on the left, with a 1961 VW Beetle, on the right and the headline asks you, “Can you see the 27 changes?”. The ad talks about the four extra horsepower, the synchromesh gears and the trunk that is larger inside without being larger outside as but a few of the many changes included for this model year. All this improvement yet the price still stays at $1565.
Source: October 3, 1960 Life magazine.
