Description
VW Bug – Full color 19″ x 13 1/2″ Two Page ad for the versatility of this amazing car. The headline, across the two pages, assures us that “It takes you to extremes” and the pictures seem to bear the statement out. The picture on the left shows a Red VW Bug plowing through fresh snow as it is driven out from a mountain pass that seems to be unspoiled by man. The other picture is of an opposite extreme, a VW Bug is leaving fresh tracks through a desert that is so hot the picture is even red. The text claims that it has been driven “From 40 below to 140 above” and it then goes into a list of unique countries where the VW Bug is a big hit. The text then talks about the essentials that American cars use that are not necessary on a Volkswagen, the number of cars that have been sold here and the amazing amount of miles that they have driven. These are two scanned views of a two-page ad. The actual bottom and outside of the pages are not visible in the scanned view so that the center, where the pages meet, can be completely seen.
Source: November 14, 1969 Life magazine.
