Description
VW Bug – Black and white 10″ x 13″ ad for the interchangeability and availability of the parts for these cars. The ad has a photo of a VW front bumper, driver’s side fender and wheel. The headline asks the question “What if you only need part of a Volkswagen?” and the ad talks about “making the same car year-in and year-out”. They admit to making some 3,000 improvements in the car and discuss how easy it is to change some of the parts that may go bad.
Source: August 28, 1962 Look magazine & November 9, 1962 Life magazine.
