Description
VW Bug – Black and white 9 1/2″ x 13″ ad with the message that the VW Bug is no longer a novelty car. The ad has a photo that shows nothing but a VW off in the distance coming forward to a point to the right of the camera. The ad headline encourages you to “Think Small” and the ad text reminds you of many of the “selling points” of this car. These involve such things as there not being a couple dozen college kids trying to squeeze in, the guy at the gas station doesn’t have to wonder where the gas goes and nobody ever stares at the strange shape. People are not surprised at getting 32 miles to the gallon of gas, only using five pints of oil instead of five quarts and never needing anti-freeze. Huh!
Source: November 20, 1962 Look magazine & November 23, 1962 Life magazine.
