Description
VW Bug – Black and white 9 1/2″ x 13″ ad that reminds us that the body lines of this car never change. The ad has a black line drawn on the page in the shape of the profile of a VW Bug. The ad reminds me of the beginning of the Alfred Hitchcock Show where a line was drawn in his shape and he walked in and stood where the line was. The ad headline asks “How much longer can we hand you this line?” and answers by saying “Forever, we hope”. The text talks about the money they save by not changing the outside of the car is spent on improving the inside. It adds that they intentionally make the parts interchangeable so the “VW mechanics don’t wake up screaming”. I have to assume they mean at home and not at work. They claim their system has “kept the price almost the same over the years” and also claim that “Some cars keep changing and stay the same. Volkswagens stay the same and keep changing.”
Source: July 9, 1965 Life magazine & July 13, 1965 Look magazine.
