Description
VW Bug – Black and white 9 1/2″ x 13″ ad that proudly lets you know that Volkswagen has somehow managed to keep their price down again. The picture shows the front end of new VW Bug and the headline proclaims that it is “Under $2,000. Again.” At the bottom of the ad is the information that “Now that the tax and money situation is back to normal, we can go back doing what we do best: Saving you money”.
Source: January 14, 1972 Life magazine.