Description
VW Bug – Black and white 9 1/2″ x 13″ ad that reminds the reader that now it seems like everyone is trying to make a smaller car. There is a picture of the front of a parked VW Bug with pairs of lights scattered behind the car and the headline says that Sometimes we get the feeling we’re being followed”. Since Volkswagen has made more small cars than anyone else they would like to offer some things that they have learned over the years. “First off, there’s no doubt about it, the only way to make an economy car is expensively”. Get yourself the best possible engineers in the business and hire 9,000 or so top inspectors. Develop an engine that does not guzzle gas, require lots of oil or need any water. Make your car last longer, even to the point of using 45 pounds of paint. Also make the parts interchangeable from year to year and don’t really change the way it looks from year to year. These may seem like simple steps but they have taken Volkswagen 25 years to perfect.
Source: February 20, 1970 Life magazine.
