Description
VW Bug – Black and white 10″ x 13″ ad that asked the question that we all wanted to know the answer to. It shows a long line of parked VW Bugs fading into the distance and the headline asks the question “Has the Volkswagen fad died out” and the unfortunate answer is “Yes”. But the ad explains that it is no longer a “fad” to own a Volkswagen, it is become common sense, being able to buy a car this good for $1574. It reasons that, as a fad it is a flop, because a fad is when it is not done by everyone but, with the VW Bug everyone is starting to buy them.
Source: February 4, 1966 Life magazine.
