Description
VW Bug – Black and white 9 1/2″ x 12 1/2″ ad with a photo of a lump of clay that has been shaped and carved into the likeness of a VW Bug, a necessary step for the development of a new model year. The ad headline has Volkswagen bragging that “We don’t have to start from scratch each year.” The text brags that Volkswagen spends 100% of their time making the car better and 0% of their time making it look better. They question that if the other manufacturers offer big changes each year, does that mean they weren’t proud of the present year’s model.
Source: April 25, 1969 & August 15, 1969 Life magazine.
