Description
VW Bug – Black and white 9 1/2″ x 13″ ad that gives you another reason, as if there weren’t enough already, to consider buying a Volkswagen Bug. The ad has a photo from the front of a Light Colored Bug that is sitting there with the driver side front fender crumpled and the headlight broken out with the glass lying in front of the wheel. The ad headline warns you that “Sooner or later, your wife will drive home one of the best reasons for owning a Volkswagen“. The ad text talks about the fact that these cars were designed to be worked on, in a very easy manner. It explains that this fender can be removed by loosening ten bolts and the part could be purchased for $24.95. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: August 14, 1964 Life magazine.
