Description
VW Bug – Black and white 9 1/2″ x 13″ ad that wants you to be assured that the inside of a VW Bug is as carefully constructed as the visible outside. The picture shows a parked VW Bug with the body tipped over so that everything that is normally hidden by the body is now available to be seen. This allows you to be convinced that The inside is finished like the outside”. The text talks about the lack of a “dribble on the paint” or a “nick on the chrome”. It promises that you will find “Not one wrinkle, not one missed stitch”. It goes on talking about other areas of concern and ends mentioning that 4 coats of paint are used with their logic that “We don’t count on the paint to hold the VW together. But it keeps it from falling apart”.
Source: August 1962 Holiday.
