Description
VW Bug – Black and white 10″ x 13″ ad with the picture showing a VW Bug parked at an angle in the background of the photo, staring at us. The headline warns, “Don’t let the low price scare you off” and mentions the price of $1574. It assures us that “That’s the price of a new Volkswagen“ and claims that some people won’t buy one at that price because they feel they deserve something more costly. It then mentions some of the reasons that this car can be made at such a low cost with the final thoughts on the subject being “And you don’t pay for what you don’t get.”
Source: March 4, 1966 & July 15, 1966 Life magazine & March 22, 1966.
